Whitney Wolfe Makes Relationships Easier for People

Relationships can be some of the hardest aspects of life. While some people may find themselves in and out of relationships, there are those who seem to have to struggle in order to get even one taste of a relationship. However, the person who is in and out of various relationships is not any more successful than the person who is not in any relationship. For one thing, they are ultimately in the same boat. They did not find anyone that is good match for them. Online dating accounts and dating apps don’t help much either. Fortunately, a dating app developer is making changes in the dating and relationships industry. The name of the developer is Whitney Wolfe.

Whitney Wolfe has created the dating app called Bumble. It has turned out to be a successful app in that it gives women an advantage that the other dating apps don’t. Men are not allowed to be the first one to message women. Instead, the app shows women men that they are matched to and gives them a day to message them. If a woman messages a man, then the man can message the woman. This model has turned out to work well with women and men because women are less likely to have such an overload of messages from desperate men.

Whitney Wolfe has come up with a successful model and plan for her Bumble app. Given that her app has turned out to be a success, she has decided that she can expand it so that it can be useful for other aspects of life. She has then expanded Bumble so that it can help women find friends with BFF, and then she has expanded it so that women can connect with each other for career and business related activities with BIZZ.

Whitney Wolfe has shown that she is very passionate about empowering women. At the same time, she does not want to make men out to be evil. After all, she has seen women with a lot of the traits that men are singled out and stereotyped as having.

For details: moneyinc.com/whitney-wolfe-10-things-didnt-know-ceo-bumble/

Kate Hudson’s Fabletics taking on giants such as Amazon

The people that have successfully invested in fashion will tell you that it is not as simple as many people imagine it to be. When you are creating new designs and concepts in the marketing of fashion related products, the best you can hope is that when the people you are targeting see the designs, they will be impressed to the point of wanting to follow that work and the many others that you will make after that. This is the hope that Fabletics had when they started their business. Six years down the line, the company feels extremely happy about the strides that they have made so far, and is hoping for bigger and better days.

The company was founded in 2011 by Don Ressler and his partner, Adam Goldenberg. They decide to launch the fashion line after realizing that most people had a really shallow concept of the online shopping model. The issue that they had with most of the online shops that were in existence was the fact that even though the stores were referred to as self-service, it is the retailer that decided the designs and brands that they were going to carry. This simply means that the customer who shopped from these stores did not really choose the design that they wanted, but simply chose from a set of pre-selected items.

They wanted to base the store on the concept of the customer making their custom products. To make this happen, they decided that they would create a store in which the customers could log in, create a design that they wanted, send it to the team and receive a final product that was crafted to their specifications. This is the first difference that started drawing in the consumers.

The innovation that was part of the starting point of the store is one of the things that drew in investors. By the time that the company was hitting their first year in the business, they were starting to attract huge names from the entertainment world. It is their association with Kate Hudson in the creation of stylish, yet affordable active wear that has sent their sales right through the roof. The popularity of the products that are designed by Kate has reached a cult like following and is still growing.

Other people that have endorsed the company include Kimora Lee Simmons and Avril Lavigne. Companies like the Matrix Partners and the Rho Ventures also invested in the company a while back after realizing that it was headed for great success. Currently, most of the following of the products that are sold by the company comes from the Millennials .

The reverse show-rooming technique is one of the concepts that is driving the sales of the company. There was a time when people would go online to look for products and after finding them, they would o shop where the cost was smaller. Fabletics decided to make their online store the central part of their business and the physical store just a part of the entire experience. This is what has gotten them to the point where they are giving Amazon and other giants in the industry a run for their money.