Luiz Carlos Trabuco proves a capable and visionary leader

Over the course of his tenure at Bradesco, one of the most important lending institutions in all of Brazil, Luiz Carlos Trabuco has proven to be one of the most valuable assets that the company has ever had. First coming to work for the firm in 1969, Trabuco was able to rapidly climb up the corporate ranks, eventually landing in the role of CEO. Now, he’s transitioning to the role of chairman of the board of directors. In this position, Trabuco will be able to continue providing his sagacious leadership and strong vision for the future of the company, leading it into the future with confidence. Visit the website to learn more about Trabuco.

Fresh out of high school, Trabuco went looking for employment as a way to finance putting himself through school. He had aspirations of becoming one of the first members of his family to ever get an advanced degree from a university, a coveted accomplishment for somebody from such a small town as Marilia. He came across a help wanted sign in the branch of a small local bank called Bradesco. At that time, the bank was little more than a tiny regional concern, with just a few branches around the Marilia area.


He was quickly hired on as a bank teller. This was one of the lowest positions that the bank offered. However, over the next few years, Trabuco quickly proved to be one of the most capable employees that his managers had ever seen. He was able to quickly ascend up through the ranks, eventually becoming the branch manager at the bank where he was first hired.

Throughout the 1970s, he was able to put himself through college, eventually getting a master’s degree in psychology as well as a Philosophy of Science Degree from the University of Sao Paulo. This made him a supremely qualified candidate. In 1984, he was giving his first executive role as the head of the company’s public relations division. It was there that he really began to prove his worth, radically transforming the way in which the company approached public relations. By the end of his tenure there, he had transformed the company is one of the most recognizable brands in Brazil, with a nearly universally positive view of the company and its products. Learn more about Trabuco at

Paul Herdsman

Paul Herdsman is the co-founder of NICE Global which is a company that helps businesses perform to their maximum potential. Since the company opened in 2014, Paul has turned it into one of the most sought-after consultation platforms available. But Paul Herdsman’s satisfaction comes from molding other companies to be just as successful as his own through training them with the same practices he used to build his company’s success. Nice Global was created specifically for this purpose.


Paul Herdsman is a firm believer in making the work environment as stress-free as possible. He believes that keeping your employees happy produces a great work ethic and enables those employees to perform at maximum capability. By using this approach, employees feel like working at NICE Global is more like a family environment instead of just work.


One of the ways Paul feels is essential to keeping workers happy is by investing in them. While many company’s places focus on offered salaries, NICE Global provides an opportunity for growth through continued education that will help employees advance their skill levels for future promotions.


Aside from building the worth of his workers through continuing education, Paul also believes in rewarding his staff periodically to keep morale high and the quality of work at a premium level. He feels that grading work performance should not be strictly about how much work you can put out. Paul understands that the quality of work is more important than the amount of work you can do if you are rushing, so he has performance indicators that informs the workers about how well they are doing their jobs and how to improve.


Paul credits his humble beginnings in from his birthplace in Kingston, Jamaica as the inspiration for his consideration for his employees. And while his personality has always catered to helping people, his formal training and business savvy were shaped by what he learned at Florida Atlantic University where he received his MIS in Business. View additional information about Paul on his Linkedin profile Here.


Throughout a successful career Paul Herdsman has developed aa plethora of corporate wisdom that he expresses in the article “12 Successful Tips for Entrepreneurs”.