Over the course of his tenure at Bradesco, one of the most important lending institutions in all of Brazil, Luiz Carlos Trabuco has proven to be one of the most valuable assets that the company has ever had. First coming to work for the firm in 1969, Trabuco was able to rapidly climb up the corporate ranks, eventually landing in the role of CEO. Now, he’s transitioning to the role of chairman of the board of directors. In this position, Trabuco will be able to continue providing his sagacious leadership and strong vision for the future of the company, leading it into the future with confidence. Visit the website weforum.org to learn more about Trabuco.
Fresh out of high school, Trabuco went looking for employment as a way to finance putting himself through school. He had aspirations of becoming one of the first members of his family to ever get an advanced degree from a university, a coveted accomplishment for somebody from such a small town as Marilia. He came across a help wanted sign in the branch of a small local bank called Bradesco. At that time, the bank was little more than a tiny regional concern, with just a few branches around the Marilia area.
He was quickly hired on as a bank teller. This was one of the lowest positions that the bank offered. However, over the next few years, Trabuco quickly proved to be one of the most capable employees that his managers had ever seen. He was able to quickly ascend up through the ranks, eventually becoming the branch manager at the bank where he was first hired.
Throughout the 1970s, he was able to put himself through college, eventually getting a master’s degree in psychology as well as a Philosophy of Science Degree from the University of Sao Paulo. This made him a supremely qualified candidate. In 1984, he was giving his first executive role as the head of the company’s public relations division. It was there that he really began to prove his worth, radically transforming the way in which the company approached public relations. By the end of his tenure there, he had transformed the company is one of the most recognizable brands in Brazil, with a nearly universally positive view of the company and its products. Learn more about Trabuco at bloomberg.com.