Whitney Wolfe Herd: Changing The Online Dating Game

Dating apps such as Tinder and Bumble are now staples for young adults looking for love, and it’s no surprise why. They’re trendy and more importantly, easy to use. There’s one woman that we have to thank for these high-tech dating options, and that woman is Chief Executive Officer and entrepreneur Whitney Wolfe Herd.

Though she’s more known now for her dating apps, Whitney’s career started in philanthropy. A Utah native, she graduated from Southern Methodist University, but her business-minded spirit began before that. While she was still in college, she sold home made bags. She didn’t keep the profits for herself, though; she used them to help those impacted by the BP oil spill. She launched a full business post-graduation and her bags even became popular with celebrities. She continued her humanitarianism by working with orphanages. After years of fulfillment, Whitney moved on to the field of tech.

You’ve almost certainly heard of Whitney’s apps. As founder and CEO of dating app Bumble and co-founder of the ever-popular Tinder, Whitney’s work has been instrumental in creating convenient, online dating apps. She’s also been majorly successful: Bumble is currently valued at over one billion dollars and she’s received huge notoriety for her entrepreneurial skills: she’s received a spot in the Most Important Women in Tech Under 30 and has been on the cover of many magazines, including Wired UK, Fast Company, and most recently, Forbes.

She’s pictured on the Forbes cover clutching a cell phone and wearing a confident look: a clear symbol of the success she’s gained through mobile apps. At only 28-years old, Whitney will soon close the gap between Bumble and Tinder, and perhaps become the CEO of the number one dating app in the world.

It wasn’t always easy for Whitney, though. A few years back, when she was co-founder and Vice President of Marketing for Tinder, she made the decision to leave when faced with sexual harassment and refusal of recognition for the work that she’s done. Instead of dwelling in the past, Whitney used her struggles to come out stronger and create dating app geared for women. After settling the Tinder lawsuit, she partnered with company Badoo and thus created Bumble, a dating app that provides a safe environment for women. They’ve created offshoots of Bumble as well, such as Bumble BFF and Bumble Bizz. Clearly, Whitney is ready to take on whatever future Bumble holds.

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