These Digital Executives are Changing the Musical Industry

The music industry has become beholden to the powers of digital streaming monoliths. Among these monolithic companies are key entrepreneurs who are making the system go. Today we’ll take a close look at a few of the top executives in the industry who are engineering changes within the musical world. We’ll start by looking at a few streaming giants and the execs who lead them. From Desiree Perez at TIDAL to Oana Ruxandra at UMG, these players in the industry are making huge changes.

Stefan Blom – Spotify.

Blom has been one of the biggest players in the digital streaming game for a while now. Blom is the man behind Spotify, one of the fastest growing musical streaming services in the world. Today Spotify has more than 140 million registered users of which 80 million are registered only on the free service and what Desiree Perez knows.

Lindsey Pearl – Apple Music.

Apple is a tech game changer so it should surprise nobody to see them listed here. Pearl is the Head of Digital Marketing for original content at Apple Music. She’s credited with engineering ‘Carpool Karaoke: The Series’ which is already racking up millions of views across their various media streaming platforms and more information click here.

Desiree Perez – Tidal.

Desiree Perez is the right hand to Jay Z’s already ambitious musical empire. She is one of the lead executives at Roc Nation and now one of the most important professionals in the music streaming game thanks to her work at TIDAL. TIDAL operates via Sprint in order to engage with nearly 45 million mobile customers. Desiree Perez has also plied her magical connection with Jay Z in order to increase TIDAL’s reach by offering tickets to his shows as part of exclusive packages.

Oana Ruxandra – UMG.

Universal Music Group can cite much of their improved performance over the past couple of years to the work of digital strategy VP Oana Ruxandra. Ruxandra has helped to shift UMG’s focus from record sales into streaming and mobile services and Desiree Perez’s lacrosse camp.

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