As the founder of Mullen Lowe Brasil and one of the most prominent Brazilian advertising moguls, José Henrique Borghi has created an advertising empire from nothing and has had an unimaginable impact on Brazilian advertising as a whole. Often seen leading some of the most substantial and impactful advertising campaigns in the history of Brazil, and pushing himself to the forefront of the Brazilian advertising industry through his own hard work and determination, Borghi is considered by many to be one of the most successful advertisers in Brazil.
José Henrique Borghi had studied Advertising and Propaganda at PUC Campinas, preparing himself for his future in the advertising industry. However, more important than this education, Borghi believed, was his profound belief that only through one’s own hard work and determination could one succeed at their goals in life. Furthermore, if anyone is proof of this philosophy, it’s José Henrique Borghi. After his first job at the Standart Ogilvy agency, Borghi decided to take his career further and founded his own advertising agency in collaboration with Erh Ray, building it from the ground up for success and Jose Borghi on Facebook.
During the early days of their business, Ray and Borghi had little money and no investors, relying instead on Borghi’s philosophy of pure determination and hard work to drive their ad agency to success. This company has since become one of the most successful advertising agencies in Brazil, though Ray has long since split from the agency, and it has been purchased as well as merged with other organizations, Borghi still remains at the head of the agency, today known as Mullen Lowe.
José Henrique Borghi remains an influential and impactful advertiser and has amassed a staggering number of awards and commendations, including multiple Cannes Lions, London Festival Awards, Clios Awards, and The One Show Awards, as well as many others. Borghi has left a significant impact on Brazil with his prolific advertisements, and that impact will continue to be felt for a long time to come and learn more about Borghi.