Beneful dog food is know for its quality television commercials. These commercials feature the importance of the dog and human relationship. The commercials fall into two basic categories. One type of commercial features dogs and their human companions engaged in play or in a fun activity. The second type of commercial features a human explaining why Beneful is a healthy food for any dog.
In the first category, one of Beneful’s more well-received commercials featured a black Labrador and his person walking together through a lush, green field. The Labrador is walking with a tennis ball in his mouth explaining why he loves the ball so much. He explains that he and his human had found the ball together, and throwing the ball makes his human friend smile. The Beneful commercial ends by explaining the importance of taking time to play with your dog.
One of the funnier commercials in the second category features a collie dog eating Beneful. The dog’s person explains that Beneful is a great food because beef is the number one ingredient. The dog thinks that it is strange that he eats better food than his human friend. The dog can’t believe that all his human ate for dinner last night was some cheese and a cracker. He can’t understand why people put such strange things in their bodies.